Shaping Future Leaders - Launching Universitas Harkat Negeri

Launching a new university in a deeply pragmatic market requires more than just selling degrees. We executed an end-to-end campaign strategy to position Universitas Harkat Negeri as a modern launchpad for social mobility, driving strong local awareness and student enrollment. The campaign successfully achieved 5 million reach, an 8.7% engagement rate, and 62% positive sentiment, ultimately driving over 600+ new student registrations.